Booth Opportunities at the 2025 BINGO Festival

The 2025 BINGO Festival is now welcoming brand and vendor applications for booth participation. Scheduled to take place from August 8 to 31 (only on weekends), this large-scale open-air event will be held at Super Brand Mall and along Fucheng Road in Shanghai’s Lujiazui district.

As part of Shanghai’s official “Summer Life Festival” and Pudong’s international consumer season, the BINGO Festival has grown into one of the city’s signature seasonal events. The 2024 edition delivered impressive results:

2024 Highlights:

• A key event of the Shanghai Summer series
• +24% increase in average daily foot traffic
• +21% growth in mall-wide sales
• 800+ government and media reports
• 100+ influencer campaigns
• 100M+ total media impressions

What to Expect in 2025:

This year’s edition will feature:

• 60+ curated booths and 10 brand pop-ups
• Three distinct themed areas:
  • BINGO Classical Soul Market
  • Thai–Yunnan–Guizhou Street Market
  • HOME BAY Lifestyle Market
• Sub-events like the Ice Cream Festival and a Foreign Trade Product Showcase
• Cultural experiences, live music, open-air cinema, and enhanced online-to-offline engagement
• Extensive media support across WeChat, Douyin, Xiaohongshu, Dianping, and more

Interested in participating?
Please contact: shanghai@bencham.org